The Tornado Roadmap
for Building a Business
A step-by-step program to help you build a better business faster. Hyper-supported with community forums and live sessions every week.
Now, my business has probably improved a thousand percent. I’ve made serious headway, and I can clearly see the steps that I need to take to move forward.
Terry Martin
I wouldn’t just recommend the course, I like it so much I want to see it as part of my courses!
John Orian
And I could not just see the plan, and all the details I had to work through, but I could see the connection between all the pieces and why each of them are necessary.
Anthony English
It's working! The way people read some of the posts that I put on social media and even on my website, they say “yeah that's me, that's me, that's my problem, I need help with that”.
Carrie Tuttle
Do you know what to focus on next?
You’re not alone.
It feels like there’s a thousand parts to building a business. Should I be on social media? How do I get more leads? Why isn’t my marketing working? Why aren’t they buying? What about my brand? How do I build a landing page? How do I price my services?
There’s so much information out there, it’s difficult to make sense of what’s really important. So we focus on the next thing that gets our attention. We work harder and harder, but we still struggle.
Most of us aren’t trained to build a business
The vast majority of businesses are not started by entrepreneurs – they’re started by people who are good at their craft. With hard work and a lot of mistakes some of those businesses succeed.
But most of us struggle, because we weren’t trained to build a business so we don’t know what to focus on next.
Presenting the Tornado Roadmap
Go as fast or as slow as you like
The Tornado Roadmap is a self-paced program, so you can work on your business as much as you can. But there’s always advice when you need it – you’re never stuck on your own wondering how to solve a problem.
The Tornado Roadmap is a step-by-step program to build a better business faster:
- find what’s holding you back,
- prioritize the next thing you need to work on,
- follow the guidelines to fix it, and
- ask for advice when you need it.
A systematic approach to building a business.
First, make sure you have a solid foundation (otherwise your business will always struggle). Then design and build a customer journey to attract and delight your ideal customers. Only then do you design and kick off your marketing, after which you learn how to nurture your leads, sell your stuff and deliver a VIP experience.
Designed for impatient entrepreneurs
There’s no fluff in the Tornado Roadmap. I’ve stripped it down to the absolute minimum you can get away with, so you can do just what’s necessary to move your business forward.
What's inside
The Courses
The Tornado Roadmap includes four courses:
- The Introduction, setting the scene, creating a shared language for talking about business and getting your tools ready;
- Stage 1: Design where you design a solid foundation for your business (whether you’re just starting out or struggling to make it work);
- Stage 2: Build all the content you need to deliver a VIP customer journey; and
- Stage 3: Grow where you use your solid foundation and your VIP customer journey to attract, nurture, sell and deliver your services.
Building a business is not easy, but we’re going to take it one step at a time so you don’t get overwhelmed (you can even do this in your spare time). And two full examples—a coach and a consultant—show you how it works in practice.
The Scoresheet
The Scoresheet is a spreadsheet—one group of sheets to help you keep track of how well you’re doing in each milestone, and a collection of 13 (and growing) tools to help you along the way.
The Scoresheet Summary gives you a birds-eye view of how you’re progressing. Each stage of the Tornado Roadmap has its own tab where you rate yourself on how well each milestone was completed. Score better than 5 before you move on to the next milestone; score less and you have some work to do.
The collection of tools will help you define your Ideal Clients, design a Customer Journey, plan your marketing, create and run tests to see if they really want what you’re offering, price your services and calculate your Path to Profit, and more.
The Boardroom
Got a question? Ask it in The Boardroom. Need feedback and advice from experienced, successful entrepreneurs? Get it in The Boardroom. Just need some support and encouragement? That’s what The Boardroom is for.
The Boardroom is our online community where you can ask me – and other entrepreneurs and experts – for advice on building your business. I’m personally there multiple times a day, and chances are you’ll get a response from me same day.
Our motto is: be kind, be helpful or begone. We all started from zero, and we help each other where we can.
The Boardroom Live Sessions
Multiple live, online meetings each week. Join me and other entrepreneurs to discuss issues, get help and advice and see who else is around, what they’re doing and learn that we’re all on the same journey.
No time slot that works for you? Let me know and we’ll make one. We try to keep the meetings small enough so everyone gets a chance to be heard and be helped.
Who this is for
This program is for you if you meet the following 3 criteria:
You’re on your own (or run a small team)
The Tornado Roadmap is designed for solopreneurs and small business owners (teams of up to 3 or 4). You make the decisions in your business, and you most likely have to do most (if not all) the work yourself.
(You don’t need to have any kind of business training.)
You provide a service
You’re a consultant, business coach, graphic designer, interior designer, engineer, life coach, website developer, SEO expert, software developer, virtual assistant, bookkeeper, social media manager, copywriter, technical writer…
You get the idea, right? You provide a service based on your expertise.
You’re willing to show up and do the work
This is no quick fix to building a successful business. Yes, you can make a lot of money, but you have to be willing to show up and do the work.
I will show you what you need to do, step by step, and I will help along the way. But you have to do the work, otherwise you won’t have a business.
Your journey
It starts with a solid foundation
If you’re starting your business from scratch, you’ll start with Stage 1 to design a solid foundation for your business.
And if you have a business, but it’s not doing as well as you want it to, you will start here too, because almost all problems are caused by something in the foundation of your business.
Then build a VIP Customer Journey
Most businesses point at marketing as their biggest problem, but we forget that it’s what happens after marketing that determines whether they buy or not. In Stage 2 you will build all the content you need to provide a VIP Customer Journey and start marketing to attract leads to your business.
Focus on growth
With a solid foundation and a VIP customer journey, you can focus on growing your business. Learn how to nurture and sell, deliver a VIP experience, and tune and troubleshoot the inevitable problems that show up along the way.
Stage 1: Design
Start here. Most businesses struggle because their foundation isn’t strong enough. The four milestones in Stage 1 will make sure you have a solid foundation to give you the best chance at building a successful business.
Stage 2: Build
It’s what happens after marketing that determines whether they buy. In Stage 2 we build the best possible customer journey to maximize your chances of the sale—and deliver a VIP service. Then we start marketing to attract leads.
Stage 3: Grow
Troubleshoot the inevitable problems, learn how to nurture your leads, how to sell without selling and how to get stuff done–and still have a life. And deliver a VIP experience that turns them from clients into fans.
Other stuff worth knowing
No business experience necessary
You don’t need to have any experience building or running a business to benefit from the roadmap.You just have to have some expertise, training or work experience. And a passion for what you do.
You’re not on your own
A critical part of the Tornado Roadmap is The Boardroom, our online community where you can ask any question you like about building your business. Our motto: be kind, be helpful or begone.
Any stage of business
You can be at any stage of building a business. All of started from somewhere, so don’t be afraid that this is a community of business experts. I’m here to help, and you will the other members are as well.
Building a business on the side?
No problem—most entrepreneurs in the program start while still working other jobs. By following the Roadmap you will make fewer mistakes and get your business up and running faster.
No time commitments
The Tornado Roadmap is a self-paced program. You can spend as much or as little time working on your business as you want (or can).
Any questions?
I personally reply to every email. Try me.
The Tornado Roadmap includes a 30-day, no questions asked, money back guarantee.
I’m proud of the work I do and the products and services I deliver, and I want you to be 100% happy that you’re getting great value and superb support.
So you can safely purchase, check out the courses, see how The Boardroom works and attend any of The Boardroom Live sessions.
If you’re not happy that you’re getting superb value for money and great support, ask for your money back within 30 days of your first (or only) payment, and I will refund it with a smile—no questions asked.
The No Questions Asked Money Back Guarantee
The steps are very clear, and I know that I have to focus just on the next step to get stuff done. Knowing that I can focus just on that step, just focus on that, get it done, that makes sense to me and helps me move my business forward so much faster and with less overwhelm.
John Orian
The support is something you really just have to experience. And the live sessions where we get to see each other’s journeys and encourage each other. It’s not like a therapy group or anything like that, it much more driven with a mission.
Anthony English
So, I consider myself in the presence of genius because you've taken a very complicated, living, breathing thing, which is a business, and made it easy to understand and implement the different pieces, and also see where it's broken, or where it might break. Being able to see that in advance is a game-changer.
Michael Dargie
Limited Seats
Enrollment in the Tornado Roadmap is limited to 20 entrepreneurs per month (that’s how I make sure I can provide you with VIP-level support).
When we reach that limit, you will need to join a waitlist to get notified when sales open up again.
